Published on December 29, 2022

What is LD+JSON?

What is LD+JSON? - Image

Structured data, also known as ld+json, is a type of script that may be used to give search engines more details about a webpage. Structured data is a type of information that can aid search engines in comprehending the content and context of a webpage.

You can include extra details about your webpage, including the page's title, author, publication date, and other information, by adding ld+json script to it. By doing this, you can make your website's content easier for search engines to interpret and raise its position in search results.

The title, description and author of a blog article, for example, can all be specified with ld+json. This can help search engines understand the content of your Web site and display it in relevant search results, for example, when a user searches for this article "What is LD+JSON?"

You can add the script to your website's head section in the following way to use ld+json to boost your SEO:

<script type="application/ld+json">
    "@context": "",
    "@type": "BlogPosting",
    "headline": "What is LD+JSON?",
    "image": {
        "@type": "ImageObject",
        "url": "/social/blog/og-ld-json.png",
    "inLanguage": "en-US",
    "genre": "SEO, Development",
    "wordcount": 417,
    "publisher": {
        "@type": "Organization",
        "name": "Revolved Design",
        "url": "",
        "logo": {
            "@type": "ImageObject",
            "url": ""
    "url": "",
    "datePublished": "2022-12-29T15:27:07.322Z",
    "dateCreated": "2022-12-29T15:27:07.322Z",
    "dateModified": "2022-12-29T15:27:07.322Z",
    "description": "How can structured data help your website rank higher in search results?",
    "author": {
        "@type": "Person",
        "name": "Kevin Stoop"
        "@type": "WebPage",
        "@id": ""

This ld+json script can be added to your website to give search engines more details about your blog post, enhancing its visibility and ranking in search results. It's crucial to remember that ld+json is just one component of SEO; there are other elements that might affect how well a webpage performs in search engine results. Read more about how to boost the SEO for your website here.